DeeExpertise

Selected work

Case studies, told the way the work happened.

 Every case study describes the challenge, the strategy and what changed, without invented numbers.

MadSongs storefront hero with the custom song offer and order options01

MadSongs

Custom E-Commerce / Audio

A custom-song studio storefront rebuilt around clarity of offer, emotional storytelling and a frictionless order flow.

Storefront DevelopmentProduct PresentationSEO
RV Home Haven storefront hero for comfortable RV living02

RVHomeHaven

RV / Outdoor E-Commerce

An RV lifestyle marketplace organized around how travelers actually shop — with search visibility built into the structure.

Store OptimizationSEOProduct Organization
Fur Baby Zone storefront hero — 'Better Essentials for Happier Pets' with a woman hugging a corgi03

Fur Baby Zone

E-Commerce & Web

A pet supplies storefront built to feel warm, clear and trustworthy — guiding pet owners from everyday essentials to the right product with ease.

Shopify DevelopmentE-commerce DesignProduct Presentation
Revolyse 'Made For Skin That Requires Real Care' section with a woman applying tallow balm04

Revolyse

E-Commerce & Web

A natural skincare storefront built around a single hero product — calm, ingredient-led and designed to build trust before the first purchase.

Shopify DevelopmentE-commerce DesignProduct Presentation
Ardent and Form apparel storefront05

Ardent & Form

Fashion / Apparel

A considered apparel label given a storefront that lets the garments lead — quiet layouts, disciplined type and a collection structure built for browsing.

Store ArchitectureUX AuditProduct Pages
Veloura Skin skincare storefront06

Veloura Skin

Beauty / Skincare

A skincare range restructured around routines rather than individual products — turning single-item browsers into regimen buyers.

Conversion OptimizationContent StructureSEO
North and Hearth home goods storefront07

North & Hearth

Home / Interior

A home goods store re-composed for room-first shopping, with larger imagery and a collection logic that mirrors how people furnish.

Store RedesignCollection StrategyMobile UX
Aureline Objects jewelry storefront08

Aureline Objects

Jewelry / Accessories

A jewelry studio storefront where scale, material and provenance are communicated precisely — because jewelry customers buy details.

Product PresentationTrust DesignShopify Development
Ember and Bean coffee storefront09

Ember & Bean

Coffee / Beverage

A specialty coffee roaster's storefront rebuilt around subscription clarity — the recurring purchase is the business, so the flows treat it that way.

Subscription UXStore OptimizationAnalytics
Form Athletics activewear storefront10

Form Athletics

Fitness / Activewear

A performance activewear brand with a storefront tuned for speed — because a slow store loses the customer before the first scroll.

Store PerformanceMobile UXConversion Optimization
Solenne Living lifestyle storefront11

Solenne Living

Lifestyle / Home

A lifestyle brand storefront composed like a magazine — seasonal edits, considered pacing and search structure underneath.

Brand PresentationStore ArchitectureSEO
Veyra Botanics wellness storefront12

Veyra Botanics

Beauty / Wellness

A botanical wellness range given product pages that educate honestly — clear claims, clear usage, clear expectations.

Product OptimizationContent SystemsConversion
Calder Supply accessories storefront13

Calder Supply

Men's Lifestyle / Accessories

A men's accessories brand rebuilt around utility — durable goods presented with the confidence of things made to last.

Store RedesignProduct PresentationShopify Development
Noura House home textiles storefront14

Noura House

Home / Lifestyle

A home textiles label with collections restructured for gifting and seasonal intent, supported by search and retention foundations.

Collection OptimizationSEOEmail Systems
Elvara Collective fashion storefront15

Elvara Collective

Fashion / Lifestyle

A multi-label fashion collective given one storefront that honors each label's identity while behaving as a single considered store.

Store ArchitectureGrowth StrategyAnalytics
MadSongs logoRV Home Haven logoAva Morales logoSauvenEnergie logoEric Isac logoApexNest logoForever Gems logoDonike logoRevolyse logoLucas Luxe logoEric Isac signature mark logoBy Tonito logoAureline ObjectsAureline Objects

Your store could be the next chapter.

Real client reviews

Words from the people I have worked with.

Unedited reviews captured straight from my profiles.

GrabStar review from Jane Robert for David Abraham, rated five out of five
ComeUp review praising David's improvements to a Shopify dropshipping store
GrabStar review from Jacob Sarah about email marketing flows, rated five out of five
GrabStar review from Josh Brown about store visibility on Google, rated five out of five
ComeUp review thanking Abraham for shop customization and store-wide optimization
GrabStar review from Melody about email automation, rated five out of five
GrabStar review from Eli Gonzalo about store design, rated five out of five
ComeUp review praising David's ongoing support, communication and professionalism
GrabStar review from Vanessa about email marketing, rated five out of five
GrabStar review from Ricky about the working process, rated five out of five
ComeUp review titled Outstanding Work on RV Home Haven V2.0, rated five stars
GrabStar review from Kenneth Smith about a store redesign, rated four out of five
GrabStar review from Jason Smith about a website revamp, rated five out of five
GrabStar review from That Meiz thanking David Abraham, rated five out of five

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