DeeExpertise

DEE_EXPERTISE · DAVID ABRAHAM

Hi 👋🏽, I'm Abraham, a Shopify developer and e-commerce designer who enjoys bringing ideas to life.

Helping e-commerce brands solve complex growth problems, build scalable storefronts, and optimize the customer journey to accelerate results.

Not just beautiful storefronts — storefronts that get found and convert.

@dee_expertise

Working with e-commerce brands across the US, Canada, the UK, Europe and Australia.

MadSongs logoRV Home Haven logoAva Morales logoSauvenEnergie logoEric Isac logoApexNest logoForever Gems logoDonike logoRevolyse logoLucas Luxe logoEric Isac signature mark logoBy Tonito logoAureline ObjectsAureline Objects

WHAT I ACTUALLY DO

Your store doesn't need more noise.
It needs a clearer path to growth.

I help e-commerce businesses figure out what is getting in the way of growth — then turn those problems into practical improvements.

From storefront design and conversion optimization to SEO, product pages, analytics and the customer journey, I look at how the pieces work together rather than treating each problem in isolation.

The goal isn't to make your store look busy or add more features. It's to make it easier for the right people to find you, trust you, and take action.

Explore the Approach

Proof, not promises

Selected work.

The full portfolio
MadSongs storefront hero with the custom song offer and order options01

MadSongs

Custom E-Commerce / Audio

A custom-song studio storefront rebuilt around clarity of offer, emotional storytelling and a frictionless order flow.

Storefront DevelopmentProduct PresentationSEO
RV Home Haven storefront hero for comfortable RV living02

RVHomeHaven

RV / Outdoor E-Commerce

An RV lifestyle marketplace organized around how travelers actually shop — with search visibility built into the structure.

Store OptimizationSEOProduct Organization
Fur Baby Zone storefront hero — 'Better Essentials for Happier Pets' with a woman hugging a corgi03

Fur Baby Zone

E-Commerce & Web

A pet supplies storefront built to feel warm, clear and trustworthy — guiding pet owners from everyday essentials to the right product with ease.

Shopify DevelopmentE-commerce DesignProduct Presentation
Revolyse 'Made For Skin That Requires Real Care' section with a woman applying tallow balm04

Revolyse

E-Commerce & Web

A natural skincare storefront built around a single hero product — calm, ingredient-led and designed to build trust before the first purchase.

Shopify DevelopmentE-commerce DesignProduct Presentation
Ardent and Form apparel storefront05

Ardent & Form

Fashion / Apparel

A considered apparel label given a storefront that lets the garments lead — quiet layouts, disciplined type and a collection structure built for browsing.

Store ArchitectureUX AuditProduct Pages
Veloura Skin skincare storefront06

Veloura Skin

Beauty / Skincare

A skincare range restructured around routines rather than individual products — turning single-item browsers into regimen buyers.

Conversion OptimizationContent StructureSEO
North and Hearth home goods storefront07

North & Hearth

Home / Interior

A home goods store re-composed for room-first shopping, with larger imagery and a collection logic that mirrors how people furnish.

Store RedesignCollection StrategyMobile UX
Aureline Objects jewelry storefront08

Aureline Objects

Jewelry / Accessories

A jewelry studio storefront where scale, material and provenance are communicated precisely — because jewelry customers buy details.

Product PresentationTrust DesignShopify Development
Ember and Bean coffee storefront09

Ember & Bean

Coffee / Beverage

A specialty coffee roaster's storefront rebuilt around subscription clarity — the recurring purchase is the business, so the flows treat it that way.

Subscription UXStore OptimizationAnalytics
Form Athletics activewear storefront10

Form Athletics

Fitness / Activewear

A performance activewear brand with a storefront tuned for speed — because a slow store loses the customer before the first scroll.

Store PerformanceMobile UXConversion Optimization
Solenne Living lifestyle storefront11

Solenne Living

Lifestyle / Home

A lifestyle brand storefront composed like a magazine — seasonal edits, considered pacing and search structure underneath.

Brand PresentationStore ArchitectureSEO
Veyra Botanics wellness storefront12

Veyra Botanics

Beauty / Wellness

A botanical wellness range given product pages that educate honestly — clear claims, clear usage, clear expectations.

Product OptimizationContent SystemsConversion
Calder Supply accessories storefront13

Calder Supply

Men's Lifestyle / Accessories

A men's accessories brand rebuilt around utility — durable goods presented with the confidence of things made to last.

Store RedesignProduct PresentationShopify Development
Noura House home textiles storefront14

Noura House

Home / Lifestyle

A home textiles label with collections restructured for gifting and seasonal intent, supported by search and retention foundations.

Collection OptimizationSEOEmail Systems
Elvara Collective fashion storefront15

Elvara Collective

Fashion / Lifestyle

A multi-label fashion collective given one storefront that honors each label's identity while behaving as a single considered store.

Store ArchitectureGrowth StrategyAnalytics

Creative portfolio

UGC & Video

Product stories designed to capture attention, communicate value, and give people a reason to take a closer look.

View All Videos

Creative portfolio

Product Graphics

Visual creative designed to help ecommerce products stand out.

RichWorld Ritual body oil bottle floating between two hands on a warm gold background
Beauty product graphic
RichWorld Ritual women's essential body oil held above open hands in soft studio light
Beauty product graphic
Grounded University black sweatshirt and joggers worn by a model surrounded by phone cameras
Fashion product graphic
Automatic dog ball launcher with tennis balls and a golden retriever — 'Playtime, Made Easy'
Pet product graphic
Grounded University sweatshirt campaign graphic with hand-lettered brand logo
Fashion product graphic
Grounded University black tracksuit shown in a four-photo lookbook grid
Fashion product graphic
Pink portable blender product graphic — 'Fresh Juice Anytime Anywhere' with feature callouts
Kitchen gadget graphic
Woman holding a pink portable blender beside fruit and a smoothie
Kitchen gadget graphic

Visual explorations

Direction studies from the concept shelf.

Storefronts, campaigns and visual systems shaped for real brands and focused concept studies.

MadSongs storefront hero with the custom song offer and order options
MadSongs — Custom E-Commerce / Audio
RV Home Haven storefront hero for comfortable RV living
RVHomeHaven — RV / Outdoor E-Commerce
Fur Baby Zone storefront hero — 'Better Essentials for Happier Pets' with a woman hugging a corgi
Fur Baby Zone — E-Commerce & Web
Revolyse 'Made For Skin That Requires Real Care' section with a woman applying tallow balm
Revolyse — E-Commerce & Web
Ardent and Form apparel storefront
Ardent & Form — Fashion / Apparel
Veloura Skin skincare storefront
Veloura Skin — Beauty / Skincare
North and Hearth home goods storefront
North & Hearth — Home / Interior
Aureline Objects jewelry storefront
Aureline Objects — Jewelry / Accessories
Ember and Bean coffee storefront
Ember & Bean — Coffee / Beverage
MadSongs — Custom E-Commerce / Audio
RVHomeHaven — RV / Outdoor E-Commerce
Fur Baby Zone — E-Commerce & Web
Revolyse — E-Commerce & Web
Ardent & Form — Fashion / Apparel
Veloura Skin — Beauty / Skincare
North & Hearth — Home / Interior
Aureline Objects — Jewelry / Accessories
Ember & Bean — Coffee / Beverage

On Instagram

Process, projects and the work between launches.

Follow @dee_expertise
David Abraham

dee_expertise

David Abraham · Marketing agency

Posts
Count hidden
Followers
Count hidden
Following
Count hidden

Ingenious problem-solver and marketing expert dedicated to helping businesses succeed in the digital landscape.

Real client reviews

Words from the people I have worked with.

Unedited reviews captured straight from my profiles.

GrabStar review from Jane Robert for David Abraham, rated five out of five
ComeUp review praising David's improvements to a Shopify dropshipping store
GrabStar review from Jacob Sarah about email marketing flows, rated five out of five
GrabStar review from Josh Brown about store visibility on Google, rated five out of five
ComeUp review thanking Abraham for shop customization and store-wide optimization
GrabStar review from Melody about email automation, rated five out of five
GrabStar review from Eli Gonzalo about store design, rated five out of five
ComeUp review praising David's ongoing support, communication and professionalism
GrabStar review from Vanessa about email marketing, rated five out of five
GrabStar review from Ricky about the working process, rated five out of five
ComeUp review titled Outstanding Work on RV Home Haven V2.0, rated five stars
GrabStar review from Kenneth Smith about a store redesign, rated four out of five
GrabStar review from Jason Smith about a website revamp, rated five out of five
GrabStar review from That Meiz thanking David Abraham, rated five out of five

A word before you go

Enjoyed the work? A short review helps more than you'd think.

If DeeExpertise has helped your store — or this portfolio gave you a feel for the studio — a two-minute review on GrabStar is genuinely appreciated.

Leave a Review on GrabStarGrabStar

Hire me directly

Book a call or send a message on your preferred platform.