Broken tracking quietly poisons every decision made downstream. I set up and clean e-commerce analytics so the numbers you look at are the numbers that are real — then translate them into plain decisions.
Who this is for. This is for Shopify store owners whose numbers don't add up — Google Analytics, Meta and Shopify all reporting different sales. If you need GA4 set up for Shopify, a Meta Pixel check, or simply reporting you can trust, start here.
Most stores carry a residue of old pixels, duplicate events, misconfigured goals and unattributed orders. The first work is forensic: find what is double-counting, what is missing, what was never connected at all.
Then the system is rebuilt lean — one source of truth, events that match how the store actually sells, and reporting that answers the questions you actually ask. The goal is not more dashboards; it is fewer numbers you can trust more.
How the work runs.
- 01AuditForensic review of every pixel, event and report currently running.
- 02CleanRemove duplicates, dead tags and misleading configurations.
- 03RebuildOne clean setup mapped to how the store actually sells.
- 04ReportSimple recurring views of the numbers that matter.
- 05InterpretWhat changed, why it matters, what to do next — in plain words.